High performance doesn’t stop at 50
It just needs a better system
Whether you’re chasing finish lines or simply want to move, lift and live with more power - I’ll help you get there with a strategy built for this phase of life, not the last one.
Meet Wendy
Ultra-runner. Strength strategist. Performance recalibrator for ambitious midlife women who are done taking advice to “slow down.”
If you’re 50+ and still training like it’s your 40s - but your results have stalled.
It’s not you.
It’s your playbook.
I built The Edge Protocol because women like us were getting left behind by generic plans and outdated advice.
Most midlife programs treat you like a beginner.
But you’re not starting from scratch.
You’re a leader. A lifter. A woman who’s still hungry for what’s next.
My mission
I help high-achieving women over 50 recalibrate their performance - physically and mentally - through a personalised system that evolves with them, not against them.
We work with evidence-backed strategies, grounded support, and a deep respect for what your body’s doing right now.
And yes - I’ve been vegetarian since I was 12 and vegan since 2012. So every strategy I teach is grounded in plant-based performance that actually works.
You don’t need to slow down.
You need a system that’s finally caught up with you.
Before The Edge Protocol
Most of my clients come in feeling like this:
Training consistently - but not seeing the strength or energy they’ve earned
Following the “healthy” rules - but still feeling foggy, flat, or stuck
Wondering if their strongest, fastest, most capable days are behind them
Determined to perform like an athlete - even if they’ve never called themselves one
After The Edge Protocol
My clients walk away with:
Muscle that shows and strength that sticks
Energy, clarity and recovery that make training enjoyable again
A fuel and training system they can trust - plant-based, proven and practical - for the rest of their life
The confidence to run, lift, lead and live bigger lives in their 50s (and beyond)
For my 50th birthday, I trained for a 275-mile ultramarathon on the South West Coast Path (if you don’t know it, it’s VERY hilly).
Trained for 11 months.
Lifted weights. Ran 89 miles in my longest training week.
And still gained 7lb.
Lost it all during my 10-day ultra.
Watched it come straight back.
This was my wake-up call.
Not because I was doing it wrong - but because I was using a plan built for a body I no longer lived in.
The turning point: 275 miles at 50
The Protocol shift
What actually worked?
More protein, smarter macros, more food - not less
Strategic lifting instead of hamster-wheel cardio
Recovery that actually counted as training
Metrics that told the truth, not the gossip
The result?
More visible muscle than in my 20, 30s or 40s.
Hills that no longer scare me.
The confidence to show up in shorts and lead with strength without a second thought.
Why work with me
Because I live this.
I’m in my 50s. Still chasing PBs. Still testing and refining the exact methods I coach.
This isn’t theory. It’s lived. It’s real. It works.
I coach high-performing women who expect more from midlife than just maintenance.
You don’t need motivation. You need a plan that respects your ambition - and a coach who gets it.
Behind the athlete
I’m a solo parent to one brilliant teenage son and our adopted beagle.
Moved to Devon in 2016 so we could live near the sea.
Not sporty at school - I picked double maths over PE - but…
At 29, I joined the Army Reserves and served overseas alongside the regular Army as a Recovery Mechanic (think ‘the AA service’ for the Army).
At 40, I entered the 156-mile Marathon des Sables across the Moroccan desert. Ultras became my thing.
At almost 42, I became a first-time mum.
At 50, I ran 275 miles self-supported along the South West Coast Path in 10 days.
And in-between I’ve done CrossFit and kick-boxing.
Vegetarian since 12, vegan since 2012, and powered by a strong black coffee every morning.
Credentials
The Edge Protocol is built on evidence-backed training, nutrition, and recovery methods - grounded in specialist certifications, lived experience, and years of testing. These include:
Midlife & Menopause Performance: Burrell Education (Peri to Postmenopause) and MenoStrength Certification
Nutrition Mastery: Precision Nutrition - Level 1 and Certification Coaching a Plant-Based Diet
Female Physiology Expertise: Dr. Stacy Sims - Menopause 2.0
Recovery & Resilience: Precision Nutrition Certification in Sleep, Stress, and Recovery
Movement & Core Strength: Premier - Level 3 Personal Trainer and Core Exercise Solutions - Pregnancy & Postpartum Specialist
Other: England Athletics - Leader in Running Fitness
Professional memberships:
Affiliate member - British Menopause Society
Associate member - UK Strength & Conditioning Association
My core values
1. Lead with honesty, integrity, and proof
No hype. No BS. Just real conversations and real results - built on evidence, experience, and trust.
2. Personal responsibility is where real change begins
I'll give you the tools and support. But it’s your job to use them. This only works when you're as committed to your goals as I am.
3. I live what I coach
I train, fuel, and rest - every day.
4. Excellence every time
Because “good enough” doesn’t get you results. Precision, experience, and relentless care do.
5. Kaizen: continuous, deliberate improvement.
In your plan and mine.
Your move
This is your strongest season yet.
Let’s build the system that proves it.
Your 12-week recalibration to build strength, the the fog and regain energy with precision
30 minutes to map your clearest
next steps