High performance doesn’t stop at 50
It just needs a better system
Whether you’re chasing finish lines or simply want to move, lift and live with more power - I’ll help you get there with a strategy built for this phase of life, not the last one.
Meet Wendy
Former lawyer. Ultra-runner. Strength strategist. Performance recalibrator for ambitious midlife women who are done taking advice to “slow down.”
If you’re 50+ and still training like it’s your 40s - but your results have stalled.
It’s not you.
It’s your playbook.
I built The Edge Protocol™ because women like us were getting left behind by generic plans and outdated advice.
Most midlife programs treat you like a beginner.
But you’re not starting from scratch.
You’re a leader. A lifter. A woman who’s still hungry for what’s next.
My mission
I help high-achieving women over 50 recalibrate their performance - physically and mentally - through a personalised system that evolves with them, not against them.
We work with evidence-backed strategies, grounded support, and a deep respect for what your body’s doing right now.
And yes - I’ve been vegetarian since I was 12 and vegan since 2012. So every strategy I teach is grounded in plant-based performance that actually works.
You don’t need to slow down.
You need a system that’s finally caught up with you.
Before The Edge Protocol™
Most of my clients come in feeling like this:
Training consistently - but not seeing the strength or energy they’ve earned
Following the “healthy” rules - but still feeling foggy, flat, or stuck
Wondering if their strongest, fastest, most capable days are behind them
Determined to perform like an athlete - even if they’ve never called themselves one
After The Edge Protocol™
My clients walk away with:
Muscle that shows and strength that sticks
Energy, clarity and recovery that make training enjoyable again
A fuel and training system they can trust - plant-based, proven and practical - for the rest of their life
The confidence to run, lift, lead and live bigger lives in their 50s (and beyond)
The turning point: 275 miles at 50
The wake-up call
For my 50th birthday, I trained for a 275-mile ultramarathon along the South West Coast Path (spoiler: it’s very hilly).
Eleven months of training.
Eighty-nine miles in my longest training week.
And still - I gained seven pounds.
Lost it all during the 10-day ultra.
Watched it come straight back.
That was my wake-up call.
Not because I was doing it wrong - but because I was following a plan built for a body I no longer lived in.
When the rules changed
I didn’t want to give up long-distance running - it’s part of who I am. But I did need to find a way to fuel and train so those miles didn’t come with weight gain or burnout.
Especially when most peri-to-menopause advice tells women to drop the long cardio altogether.
You don’t have to run ultras to relate.
Maybe your “marathon” is balancing leadership, family, and your own health - and wondering why what used to work suddenly doesn’t.
Whatever your version, the frustration is the same: you’re doing everything right, but your body isn’t responding.
When recovery broke down
Around 52 - still in perimenopause - new symptoms kicked in.
I’ve always been a light sleeper, but suddenly I was waking several times a night: sometimes anxious, sometimes wired, always tired.
During the day, waves of anxiety would sweep through me out of nowhere.
That was the final nudge.
It wasn’t just about training harder - my whole system needed recalibrating.
Getting my edge back
So I rebuilt everything.
I found a smarter, more sustainable way to train and fuel - one that worked with my changing physiology, not against it.
I leaned into both my credentials and my own experience - years of studying performance, hormones, and recovery, and years of living through them myself. I used everything I knew, tested, and felt to recalibrate not just my training and nutrition, but my recovery and mindset.
Two years on, my hormones occaisonall still have their moments, but now I have the tools and strategies to manage them - not the other way around.
The Protocol shift
That process became the foundation of The Edge Protocol™ - the system I now teach to ambitious women 50+ who want their energy, strength, and focus back.
It’s the same recalibration that rebuilt my own performance from the inside out.
So what actually worked?
More protein, smarter macros, more food - not less.
Fuel that supports midlife hormones and endurance without the weight gain.Strategic lifting instead of hamster-wheel cardio.
Strength first. Endurance built on power, not depletion.Recovery that actually counted as training.
Sleep, rest, and recovery tracked and treated as essential metrics of progress.Metrics that told the truth, not the gossip.
Real data, not drama. Numbers that measure performance, not punishment.
The result?
More visible muscle than in my 20s, 30s, or 40s.
Hills that no longer scare me.
Confidence to lead, coach, and live from strength - without apology.
Why work with me
Because I’ve lived it.
I’m in my 50s - still lifting, still running ultras, still chasing new PBs - and still testing every strategy I coach.
This isn’t theory. It’s field-tested. It’s lived. It works.
I know what it feels like to hit the wall, to watch the rules change, and to wonder if you’re doing everything “right” yet still not getting results.
That’s why The Edge Protocol™ exists.
It’s not about motivation - you’ve already got that in spades.
It’s about a plan that respects your ambition, your physiology, and the phase of life you’re in.
I coach women who expect more from midlife than maintenance.
Women who are done with slowing down and are ready to perform - at work, in training, and in life - with the same clarity and energy they bring to everything else.
You don’t need inspiration. You need precision, accountability, and a coach who gets it.
That’s me.
Behind the athlete
I’m a solo parent to one brilliant teenage son and our adopted beagle.
Moved to Devon in 2016 so we could live near the sea.
Not sporty at school - I picked double maths over PE - but…
At 29, I joined the Army Reserves and served overseas alongside the regular Army as a Recovery Mechanic (think ‘the AA service’ for the Army).
At 40, I entered the 156-mile Marathon des Sables across the Moroccan desert. Ultras became my thing.
At almost 42, I became a first-time mum.
At 50, I ran 275 miles self-supported along the South West Coast Path in 10 days.
And in-between I’ve done CrossFit and kick-boxing.
Vegetarian since 12, vegan since 2012, and powered by a strong black coffee every morning.
Credentials
The Edge Protocol™ is built on evidence-backed training, nutrition, and recovery methods - grounded in specialist certifications, lived experience, and years of testing. These include:
Midlife & Menopause Performance: Burrell Education (Peri to Postmenopause) and MenoStrength Certification
Nutrition Mastery: Precision Nutrition - Level 1 and Certification Coaching a Plant-Based Diet
Female Physiology Expertise: Dr. Stacy Sims - Menopause 2.0
Recovery & Resilience: Precision Nutrition Certification in Sleep, Stress, and Recovery
Movement & Core Strength: Premier - Level 3 Personal Trainer and Core Exercise Solutions - Pregnancy & Postpartum Specialist
Other: England Athletics - Leader in Running Fitness
Professional memberships:
Affiliate member - British Menopause Society
Associate member - UK Strength & Conditioning Association
My core values
1. Lead with honesty, integrity, and proof
No hype. No BS. Just real conversations and real results - built on evidence, experience and trust.
2. Personal responsibility is where real change begins
I'll give you the tools and support. But it’s your job to use them. This only works when you're as committed to your goals as I am.
3. I live what I coach
I train, fuel and rest - every day.
4. Excellence every time
Because “good enough” doesn’t get you results. Precision, experience and relentless care do.
5. Kaizen: continuous, deliberate improvement
In your plan and mine.
Your move
This is your strongest season yet.
Let’s build the system that proves it.
Your 12-week recalibration to build strength, end the fog and regain energy with precision
30 minutes to map your clearest next steps